Course Description

Founder and CEO of Engagify

Anders Boulanger CSP

Ever since the age of 5 Anders has been on stage performing. He started out with a fisher-price magic set. That passion for performance grew and enabled him to make a living for performing all of his life. As the Founder and CEO of Engagify, Anders leads a team of elite trade show presenters who capture and hold attention, communicate the client's mission critical messaging and motivate attendees to action. All of that in one of the most distracted environments imaginable, a trade show. He and his team have codified engagement and now train sales and marketing teams how to command attention and deepen connection.

Course curriculum

  • 1

    Before we Begin!

    • A message from your instructor

    • Pre-course Homework

  • 2

    Getting the Most Out of Virtual Trade Shows

    • Virtual Trade Show Challenges

    • Virtual Exhibiting Musts

    • Chat Strategy

  • 3

    The Brain Science of Engagement

    • Intro to Neuro-Engagement

    • Neuro-Engagement

    • S - Simple

    • A- Authority

    • Amy Cuddy Ted Talk

    • V- Visual Auditory Kinesthetic

    • VAK Predicates

    • E- Emotional

    • U-Focused

  • 4

    Engagement Tactics and Performance

    • Playing to the Camera

    • Engagement Tactics

    • More Ideas and Tactics